After researching hundreds of CD's, manually looking through piles of CD cases and looking back at our audience research, we new that the CD plays a massive part in determine whether the CD is bought or not. As part of our research we went into HMV music store and asked various customers what it was about the CD's that attracted them, and did it matter what was the cover. A few of the comments we recieved (males) had told us that because they were fans of the music (arctic monkeys and the hoosiers) it didn't bother them what their CD's looked like, as they new the music itself would be what they were expecting and enjoying. However, other comments included things like " If i'm buying a CD for someone else as a gift, and the front cover is weird or doesn't match the personality of the person i'm buying it for then i'm always tempted to put it back on the shelf" and " My CD collection is very specific and particular and the majority of what I listen to is the same, so if I was to suddenly buy a CD where the cover was completely different to the music it would definately put me off!"
We used these comments and started designing our own CD covers, inside slips and CD design. Also, because our CD was a "single" we did not want to use a back cover, as it is rarely seen on singles, but frequently used on albums.
No comments:
Post a Comment