We new that without audience research our video would not have a starting point and our video would not based on any opinion or reason. We new that every decision we made had to be justified, even if it was not want we personally wanted to do.We started off with a basic questionnaire of 7 questions.
1. What is your favourite music videos?
2. What is it that makes a good music video?
3. Do you think it is important to have a video that is relevant to the lyrics?
4. Do you think all music videos should have shots of the actual band/artist etc?
5. What music video don't you like?
6. Why don't you like this video?
7. Do you think the video detracts from the song?
After colleting the results, we started to build from these questions and ask a bigger range of people more specific questions.
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