The research for the poster/ advert was key to making it sell the CD. As a group, we new that the poster had to be balanced between military and music but also had to be aimed at the target audience of 18-22.
Here are some of our results.
This was the first question asked for the poster/ advert. By asking peoples own opinions, we could work out from the majority, which would be the most beneficial element to contain in our video. Out of the 11 people who responded to this question, 4 said that they would want to show the clothing and equipement. 3 out of the 11 said that they would want to show real or ex soldiers, by taking those comments on board it can assist us in producing some designs.
This was a fairly basic question. Out of the 11 people that responded, 8 said that no adverts recently had caught their attention. The other three who responded said that the T-mobile advert in heathrow was the one which recently caught their eye from the singing, dancing and sheer randomness of the production. This gave us an idea into how diffcult it can be to attract audiences however it also showed us how it is the out of the ordinary adverts that catch peoples attention.
This question was useful in an underlying way, 8 out of 11 people answered yes for this question. I knew that for the production, i wouldnt be able to get a celebrity to be on the poster ( is tony blair a celebrity? )plus it would take away from the message i wanted to get across. However, we thought about what the theme could lead onto, for example The Libertines could re-release this song in a few years time and have it dedicated to the armed forces, at the same time as joining with celebrities to raise money for charity.
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